DMZ

JLT 1, 2019
North Melbourne 4.1, 6.1, 9.7, 11.11 (77)
St Kilda 2.2, 10.4, 11.8, 15.12 (102)
Crowd: 1,596 at Chirnside Park, Saturday, March 2nd at 1.10pm

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I’ve become increasingly wary of the start of the pre-season, let alone the footy season proper. “Footy’s back” isn’t quite true right at this moment, but footy is kind of, sort of back, and after one pre-season game I would still take a year of recess if offered.

The information we have and recent history tell us it’s more likely that this club is back in its usual pit of incompetence, with visions of crushed dreams the closest we have to visions of the promised land that inspires any sort of hope among the beaten-down supporter base. It’s somewhere in between Nick Riewoldt’s “Take the emotional risk to be great” and Robert Browning’s well-worn “A man’s reach should exceed his grasp, Or what’s a heaven for?”, but with more debt and poorer disposal.

I associate the pre-season with tentatively turning on the TV (now Foxtel-via-Mac-into-monitor-or-TV) and being reminded that Huddo and Dwayne Russell and Gerard Healy and Cam Mooney still exist, as they call players’ names I’ve slightly forgotten and in jumpers that may or may not be flagrant marketing exercises.

For those mourning the passing of footy and hating the faux-rugby league code it had been replaced with, the first 15 seconds of the pre-season opener on Thursday night would have been one of the better things you’ve seen in years. Essendon’s clean midfield clearance and Heppell’s perfect hit-up of Joe Daniher leading out from the goal square would have told you footy’s back in a more holistic, nostalgic sense.

But there’s nothing that screams footy’s back like a trip out to Chirnside Park in Werribee in 37-degree heat. The coffee on the way there was good, the air-conditioning in the car held up, and the chatter between Rich and Matt and I wasn’t jaded because we haven’t actually lived the season falling apart yet. Anything could still happen for Parker or Paddy or Billings or Blacres.

***

We got there right on the first bounce. Was I really doing this? Is this my life again? Apparently so, because during the week I was silly enough to take out my membership card and punch in the barcode for the Just-$5-plus-handling-fee ticket as if it was the cream on the wonderful cake that is experiencing the St Kilda Football Club.

There’s a lot to be said for the AFL scheduling games at grounds like this. There’s also a lot (or a lot less?) to be said for the AFL deciding to build a Concrete Dome with a ticketing system that far too heavily favours corporates and rarely encourages crowds of more than 48,000 despite its central location, and when presented with the chance of full ownership and rectifying the situation or bringing some sort of life to the place, turning it into a Disney store. At the very least, this was the chance to get in all the natural light and sunshine we’d could before heading into the entertainment giant’s new Docklands outlet for the winter. Congratulations to the AFL, Marvel and Disney’s multi-millionaire senior executives on the deal.

The luxury of free movement around Chirnside Park naturally meant following Paddy and Matthew Parker from end-to-end all day. It was an absurdly and wonderfully intimate way to watch two AFL teams playing: standing against the fence behind the goals, the small older grandstand at one end, the shorter goalposts putting a lot more pressure on the goal umpires’ judgement, and the players reacting to Matt’s wind-ups over the fence made for a the kind of footy experience that people seem to enjoy, even without the fireworks and Optus Stadium’s RAWK SHOW lighting. But for all the times the AFL and sycophantic journos would talk the community experience up, they’ll take the MAJOR LEAGUE SPORTS and faux-celebrity experience every time when push comes to an actual shove in the back.

Quick question for future traffic-on-the-way-back purposes: Did anyone at AFL House think about checking to see if there may or may not have been any international events on in the area for the very, very specific day of the year they were looking to schedule a match at a ground that due to sponsorship rights is named Avalon Airport Oval?

***

No premierships are won in March (nor are they won early in time-on of a Grand Final). But the St Kilda team I watched yesterday was inherently different to the one I saw play at any time last year. Yes, it’s the JLT, and yes, the AFL has again been successful in finding a sponsor whose name can easily become synonymous with a “Series”. I watched with a sinking feeling last year in the stands at Princes Park a team that looked lost and bored, and lose comfortably to the eventual wooden spooners. The following match against Melbourne was slightly more encouraging, but fuck me, when I think about that Wednesday night I really felt something was up.

Fast forward through torrid 12 months, right up the past week in which it was revealed arguably our best player might be out for the season, and arguably our best leader is slightly injured all the time, and the other guy who is arguably our best player is in a difficult mental space. I hope Jack is able to get through it and have access to any support he needs. This is a human issue, regardless of what club he plays for, and we should show care and empathy to anyone and everyone around us when it comes to this.

The first thing that was apparent in the game style was that there were options ahead of the ball at just about every juncture. How many times last year was the ball kicked to nothing, or to a negated option (often down the line), or were we held up waiting for said non-option? We were an Australian Rules football team that was quite bad at playing Australian Rules.

It took a quarter or two to get warmed up (pun not intended because it was hot as fuck to begin with), but that’s to be expected, and once things got going in the second quarter with some wind assistance that turn into 8.2 to 2.0, including a run of six goals between the 16 and 29-minute marks of the quarter. The ground’s scoreboard was struggling to keep up with the lift in intensity at AFL level, ticking up at two and three-second intervals until the 14.01-mark of the second quarter when it decided to take a breather for a bit.

Let’s put the better movement down to a much better structure and understanding between the players. It wasn’t reliant on guys working overtime, and dare I say it that the Ratten Effect has already arrived (Lade’s influence too perhaps, but that’s less of a hook than anything Ratten or Billy Slater would do).

North had the top eight ball winners outright, and finished with 461 disposals to 338. The purpose and outcome across the ground widely shared. Far more often than we’re used to did players knowingly turn to the middle going forward, and if not, the awareness was heightened and a switch was orchestrated with welcome haste, in contrasted to the long, bored kicks up the line that dominated 2018. In either scenario yesterday, far more often was someone actually in a productive position to receive the ball. There was more speed and intelligence off half-back – having Roberton back and Hind (already our quickest player?) introduced made an instant difference – and having Kent, Membrey, Billings, Newnes and later in the game Paddy providing able options high up and then deeper forward had a lot more purpose behind it.

Fatigue looked like it might have been setting in when North rallied in the third quarter, and the kicks up the line that dominated were back, but I don’t sit in on any team meetings and so there was every chance this was used deliberately to deflate the game a little, rather than out of boredom or confusion. The publicly stated aim to be the hardest running team in the competition held for one hot afternoon. North often looked a little cleaner coming out of traffic but the defensive pressure was enough to meet that, and while first options in close simply weren’t taken at times (right across the ground) Richo went out of his way post-match to say they didn’t want to rely purely on pressure so much. There was some tangible improvement.

***

After nearly ruining Aaron Hall’s knee, Pierce himself was out of the game early with a concussion. Sandy appears to have replaced #feelthezeal full-time with #daretodazzle, and Marshall was ordered to ruck for four quarters at Moorabbin so both big guys could get a full game in the role, and Marshall did very nicely. Pierce’s exit meant Bruce and Callum Wilkie (wtf) had to ruck for most of the day and so we played with a somewhat compromised structure all day, and we’re no nearer to knowing how Bruce fits in with Paddy and Membrey, or how Marshall would, or Battle even, or Carlisle as well as Brown but Carlisle possibly until next decade.

The spotlight is typically on the new guys at this time of year and fuck everyone, Matthew Parker was hot shit. Seven disposals and an equal team-high seven tackles is a severe underrepresentation of what his two goals and overall pressure brought to the team. “X-factor” usually describes what a player can bring to the game itself; Parker’s chasing and tackling and body hits – particularly in the second half – is the kind of stuff that lifts teammates, and is something that pleasingly un-St Kilda. Teammates made sure they got to him when he kicked his first goal, as well as following the chasedown and heavy tackle on Pittard in the final term that ended up with a Membrey goal.

Dean Kent, whose name was literally the most pronounced thing I knew about him, brought a more consistent, workmanlike presence to the forward line, but with the speed and goal sense too. He doesn’t necessarily have the X-factor that Billings, Gresham and Long (and, well, Parker) have, but he offered a quick and slick option up forward.

Hind also brought something not typically associated with St Kilda recently, which was genuine speed and an ability to break the lines coming off half-back. Special mention has to go to Wilkie, who in his first AFL game and at 191cm was asked to ruck for much more of the day then he thought he would in his entire career. Not sure if “Jason Blake” was on the list of the list management team’s needs but in a practice match we had a modern-day echo (plus an excellent high mark to go with it in lieu of Parker’s dropped chance).

***

Easy to get carried away at this time of year, more difficult to keep in mind that those newer and younger guys are playing for their spots. Gresham phoned this one in but he’s probably the only one we have that could do that and no one would particularly care. Billings for once looked like he utilised the pressure on him to perform for good instead of anxiety and brought a physical edge to his game, as well as goal kicking accuracy. Paddy worked hard until the end and spent much of the final term roaming high up the ground and looked at his most comfortable (even in the heat). Lonie was very busy but will have to keep up an incredible workrate to offset his still slight physique.

Gatorade Gamechanger® Tim Membrey dropped a couple of easy marks in the first quarter, replacing Bruce’s role in the forward line neatly after Bruce was moved, and then punched a couple of close set shots at goal wide in the third, but managed to run onto a few in the last quarter. Battle was kept in defence despite Bruce being moved out of the forward half. A leaner Nathan Brown was very impressive quelling Ben Brown and might yet be in for another season of being underrated. The match-up of Bailey Rice for Josh Battle in the intra-club match might not have been the most solid preparation, but Richo suggested Battle would stay there, as well as highlighted Darragh Joyce. I would hope the coaches remember that Josh Battle was one of the most promising things that happened in 2018, specifically when he was playing as a forward.

***

Yes, it’s the JLT Community Series for the players, although that didn’t stop Richo from asking Finnis to address the players following the tough week, and the players sang the song. The post-match interviews on the club site with Parker and Hind might have gone a bit too hard on the “first game” for St Kilda aspect.

It’s the JLT Community Series for supporters, too. The heat seems to prolong the length of the game as we get used to two hours; goals to the opposition in the final quarter set off that familiar feeling that a tight finish might be looming and all you can do is watch; the club is still running with the AFL-directed “updated” version of the club song that no-one asked for and weren’t consulted about; everyone’s perked up in the car trip there, but when combined with the traffic from the airshow on the way back you only hope the next time you’re met with a delay on the way home St Kilda has had a win. The time and effort it takes not just to watch these fairly wealthy guys run around, but to get there and to get back home is all of a sudden very, very real again. We need these days to steel ourselves for another fraught year. Or what’s a pre-season for?

Messrs February

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The intra-club is always an unusual exercise. If your forwards fire that could just highlight a gaping hole in your defence. If one midfield dominates it suggests a lack of depth, and if your defence play well then everyone would blame Paddy. But the weather was nice and I’m a poor student who couldn’t afford to do anything better, so I went anyway. And after AFLX (put it in the bin) what could actually be worse

I parked my car out in the proverbial back paddock (a strange sign that people still support this club) and attempted to cast my most biased intra-club eye. My initial thoughts were that RSEA Park actually resembled an establishment where a professional sporting team might reside, however I feel as though a giant St Kilda shield should be plastered on the exterior to be seen from the playing deck (after listening to the Saints Insider Podcast this might still be on the way).

From inside, the set-up is fresh and clean. One of the large LED screens had a pixel issue but this was still a long way from the stale beer-carpet smell we all once enjoyed. With new people working inside the set-up, Ratten, Lade, Slater and Bassett (and still Lethlean to an extent), you could sense the optimism and the thirst from the fans for a fresh slate.

It was touted as a family fun day, however a few highly audible expletives starting with “f” and ending with “k” from a disgruntled ruckman put that to a quick and fast end. Already more passion shown for the entirety of 2018 (fist pump). The first-half appeared to be a St Kilda team taking on a Zebras team (plus Blake Acres). Billings, Gresham, Steele, Membrey, Hannebery, Steven, Webster, Carlisle and Long all sat out so some polish wasn’t quite there. Armitage didn’t play (for excellent reasons) and I couldn’t remember if he was still an AFL player (following a quick Google search it turns out he is).

Wearing last year’s light green training jumpers, the Zebras team (as we affectionately referred to them) didn’t do your eyes any favours. Trying to make out what number they had on their backs while competing with the sun glare was a tricky exercise, but pre-seasons aren’t meant to be easy or else everybody would be doing them, right?

VERY loud pop-music from 2016 played in between breaks, and this limited the capacity to express any thoughts to your counterparts.

Josh Battle has assumed cult status quickly and the Moorabbin faithful took a further liking to him, gushing over his seamless transition into the back half. He did look natural, however time playing on Bailey Rice probably helped his cause aerially. New recruit Matthew Parker was the other who had fans frothing. He kicked a few goals and immediately assumed “don’t mess with me” status with his tough-guy tatts, as opposed to AFLX winner and Gatorade Gamechanger® Tim Membrey’s skater-guy tatts. We want him to play Round 1.

I’m somewhat surprised (respectfully of course) Ben Dixon maintained his post as goalkicking guru post-2018. The goalkicking was still mediocre, both from the spot and in open play. In his defence I’m not sure how many of the players he is working closely with in his reduced role were actually playing. Good luck to Ben with his endeavours at the club.

Paddy was putting his head in dangerous places as he always does. He sprayed a few kicks around the ground but was fit and lively and found a lot of the footy, and break-out year may be written in the tea-leaves. He got angry in the final quarter; the entries into the forward 50 were sloppy and he was man-handled by Darragh Joyce and received no assistance from the umpires and made sure he had a word with them. Overall, he made a solid impact and looked as comfortable as we’ve seen him (minus the helmet, which does not look comfortable).

Bruce played a typical Bruce game, kicked a FEW goals, jagged a FEW marks but didn’t finish off quite a few of his marks after doing all the hard work. Blake Acres’ cause wasn’t helped by his selection on the Zebras team in the first half as the opposition won the majority of the clearances and controlled the play.

The ruck stocks are lean. Resident LARPer and former Pokémon GO enthusiast Billy Longer didn’t play, so he had a similar impact around the ground to when he does play. Rowan Marshall was at the contest but was a little slow getting rid of the ball and the opposition caught him out a few times. The Prospect strikes me as the 14-year-old kid in juniors who hasn’t fully grown into his body yet, and who has upside if he doesn’t pursue other interests. Lewis Pierce looked ok and showed emotion, while Equal-Tallest Player Ever Sam Alabakis is still learning.

Dean Kent assumed the Mav Weller role incredibly well by playing “okish”, we need to see more of him. We liked Hunter Clarke and we liked Luke Dunstan, Robbie Young had a turn of foot, no certainty to see him debut though.

Overall, an ok day. The biggest plot twist was the players doing run-throughs after the game that they didn’t know were going to happen. Let’s see what happens against actual opposition out at Chirnside Park next weekend.

Called upon

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Just about everything is a PR exercise now. Every social media post (I’m talking about you and me, as well as the St Kilda Football Club), every line in a professional situation, every line in a social situation, and every membership ad (now I’m just talking about the St Kilda Football Club).

The 2019 membership ad (or “campaign”? The “TVC” suffix was never going to see the end of this decade) is one of the better ones the club has produced. Ultimately, it’s PR. They want the club to appear a certain way, and that it’s heading in a certain direction and as it empathises with us and the journey we’ve been on for the past 22 (146) years, so we buy memberships so they have more money. The club has $6 million more to pay back the AFL, and the same amount again to whoever else; they have players to pay exorbitant amounts of money to, likewise a whole lot of coaches, less so a bunch of staff. Most of them want to keep their jobs, and the more money that comes in means they can market the fineprint of the Road to 2018 (which says it was actually the Road to 2020), and then we keep turning up no matter how many times we’ve got guys kicking it forward to empty space and wasting another several years.

They need to pay marketing people to tell them to not just shit on the club song by using a bad cover version, but how about deep into a terrible season we tie in our major sponsors and have a marching band lead out the laughing-stock team while pretending to play a Dare-themed version of the club song? The club also needs to pay marketing people to tell them to play music after goals to enhance the experience of being at a Concrete Dome (which is now a Disney store, so I guess they can save some cash there) because the experience of being in the crowd and watching the Saints isn’t enough. They also need to pay someone to write about how great the crowd noise was, and then to pay the marketing people to tell them to keep the music going for a couple of months, and then to turf the idea later in the season.

The point is: all this shit costs money, and they need some more money from me this season, and they need some more from you.

Well, guess fucking what? Of course I had my membership on the auto-rollover thing. Would I have signed up again even if I didn’t have the money automatically taken out of my account in the four seconds we have left in the year in which we’re able to forget about footy? Of course I would have. I always do. Now let’s dissect some tripe, and I’ll start off with a stupid theory about how the ad was made. I thought about this because this actually was my experience of watching the ad for the first time:

Short version I think the way that this was made is supposed to leave you looking at your own face appearing on the screen after the faces of Long, Burke, Clark, Winmar et al.

Long version This theory assumes that whoever/whichever team of humans made this ad assumed that a lot of people would watch it on Instagram, Facebook or Twitter, whatever; but importantly, they would most probably watch it on their phone. And if you do that holding the phone towards your face as you normally would, as it cycles through the faces of Long/Burke/Clark et al and then Winmar, it quickly fades an almost entirely-black screen at the end that will be showing the reflection of your own face as the narrator says “I will stand with St Kilda / When I am called upon”. Don’t fuck it up.

 The first thing that really stood out in this commercial – and was genuinely surprising – was a very, very brazen acknowledgement of the 2009 and 2010 Grand Finals. Given this ad came in the same week as a media blitz that has included Andrew Bassat’s rightfully and refreshingly harsh comments about the decision to move to Seaford and the player recruitment over recent years (that may well have been forced perhaps subconsciously with a PR element), as well as Richo’s “punch in the face” line about feedback that should have been given to him six months earlier, it suggests a couple of things.

(Before I get to those, Richo’s revelation about having feedback sent to him to open in the US rather than just said to his face quietly completed a full-circle over 20 years. Like the ad, the media blitz has seen the club look to show empathy and contrition, but has ended with the communications between key personnel at the club – namely the coach and captain – being publicly questioned by Tim Watson, who two decades ago was about to start a two-year reign as coach that arguably triggered the entire GT-into-Ross era and the Riewoldt generation.)

OK cool, so the club is publicly acknowledging not just the management mistakes but the lasting effect that the Grand Finals have had on the club and its supporters. It uses the word “landmark” for the Hayes and Goddard moments in 2010, and they were, but really they were in an awful sense. They effectively represented the end of an era that began with the drafting of Riewoldt and Koschitzke with picks 1 and 2 in the 2000 draft, and what wasn’t achieved throughout it.

The acknowledgement itself quietly marks the passing of time and how those times are now a part of our history. It is 10 years since the club was about to embark on the 2009 and 2010 campaigns. They, and the several years that came before it are history. That’s what was written. And as a St Kilda supporter it’s been fucking shithouse living it then and since.

In a curious case of revisionism, the club made us all aware on the socials this week that it had put up a large image of Nick Riewoldt on a wall within the Moorabbin facilities. That in itself isn’t strange – if anything it would be strange if they didn’t – but there were some odd decisions made around exactly what they put up and how they promoted it. The thing is, the photo is of him just after kicking a goal in the third quarter of the 2011 2nd Elimination Final (a screenshot from the Channel 10 coverage of that celebration is at the top of this post – you can watch the goal and the celebration here). While the thick black collar and cuffs of the jumper that year are retained in the image (we had them in 2011 and 2012, and then again in 2016 with a slightly different ISC template), the Centrebet logo has been neatly photoshopped to be the white Jeld-Wen logo worn on the front of the jumper in both 2009 and 2010. I would suggest there are a couple of things at play, namely to remind us of better times (if photoshopping was the only possible course of action in this instance, and not finding an actual photo from 2009 or 2010, they could have photoshopped the black collar and cuffs into white as well as the Jeld-Wen logo, and you would have the 2010 home jumper); and it was also a convenient way to edit out the logo of a betting company.

That the club posted it on the social media channels with Dennis Commetti’s line from the 2009 Preliminary Final, “It’s only fitting” felt a little bit cynical – anyone who makes that connection is actively being led to think that the image is from one of the better moments of the Riewoldt era, rather than a trying moment of a losing Elimination Final that ended an awful come down of a year and one of the most remarkable eras in the club’s history.

Already, the relationship between the supporters and the club is revealed to be something peculiar. Bassat is saying everything right that he possibly could have said in his short time officially at the top. But we’ve just come out of an alienating year season when all the parts that make up going the footy were difficult – barely an attachment to the team or the game they were paying, the song was changed to a bad cover version, and the club itself sapped any genuine atmosphere the fans brought by playing music after goals. We didn’t get hundreds and thousands of dollars a year and media careers out of what the club wasn’t able to achieve since 2000. Indeed, to experience it all, we paid a lot of our money and gave up a lot of our time. And now a supporter base that is rightfully bored, pissed off, anxious and depressed as fuck is being called upon to do it again.