On Richo

Individuals that become a part of the St Kilda Football Club – most of whom we’d have nothing to do with them otherwise – players, coaches, officials, whoever, are intertwined with our search for a life experience as Saints supporters; the “after” that we can pair with this 53-year-old “before”.

And so they come to represent more than just themselves as individuals. What position should Blake Acres be played in? How many games will Dan Hannebery be fit for? Why isn’t Brandon White being selected? Maybe Max King will take us to glory. We see the St Kilda supporter in ourselves in him, and we see our messiah complex being fulfilled by him.

We’ve started asking deeper questions in the past few years. Where did our leaders go? Is our recruiting awful? What happened to the Road to 2018? Where are all of our New Zealand members?

Fairly, unfairly, simplistically, unusually, often this winds up being represented in the coach. The senior person who is in charge of and represents the players. It’s an easy place to have concentrated the frustration. A club’s primary function is to have a team play Australian Rules football, and St Kilda’s just hasn’t done that very well very often. Richo, given his position, has been at the centre of our frustrations.

But he’s been central throughout the past six years. In a period that has seen leaders and true St Kilda people go and very few emerge, Richo has been the only constant. Hayes left in the first year of his tenure; Fisher and Dempster were there a little longer; Riewoldt and Joey for four seasons. Armo peaked briefly in there, Geary emerged and perversely his best season has been upended by two freak collision injuries. But what else?

Who did we see and hear represent the club after every game? Who were we looking for when we looked to the coaches’ box across the other side of the ground? Who were we looking to take us out of the post-Grand Finals misery? Richo may well have been the closest thing to an identifiably St Kilda person at the club that remained from the end of the Watters era black hole. As time goes on, that era appears a deeper and more curious chasm dividing the GT and Ross Combined era and the current post-Grand Finals era. Richo’s appointment and tenure has become a clear demarcation point. Even watching the (very funny and enjoyable) Doulton video was strange. All of a sudden, this is the St Kilda Football Club. Who are the Saints? It just looked Brett Ratten and a bunch of guys who like footy.

A modern-day storm of rebuild-via-draft-and-free-agency, and a St Kilda board seeking stability meant that despite a not-quite-35% win rate, Richo is St Kilda’s second-longest serving coach, and whatever I think of how he coached or the results during the past six years, the place feels strange without him.

***

It was a text from Matt that dropped down from the top of my iPhone screen that was how I learned what had happened on Tuesday. But I didn’t register it immediately; he decided to call me anyway in that moment, and I blankly opened with “What’s up?”

Heading into last weekend, many thought this was the most likely game to trigger an immediate move from the club on his position: a trouncing from the ladder leaders at the Cattery, ten years on from Paul Chapman ultimately being proved right. Instead, the team had put in one of their heartier performances, but like so many games throughout the past six years, the gulf in top end talent was the difference.

And maybe there was, indeed, enough in his face on the siren to gauge what was about to happen. I thought maybe it was projecting on my part, but it became apparent during the week that he knew.

Did he ever get a really decent chance? He took over a lost list and a heartbroken club, and then had to deal with genuine heart issues, head issues, mental health issues, poor trading and recruiting (but was the development his fault?), other strange injuries, and other strange list decisions (in hindsight anyway).

However it was, Richo carried himself with dignity, decency humility throughout whatever happened over the past six years. He engaged with anything he saw was in the club’s best interests. He kept fronting up to 360 to get asked about on TV why the club’s rebuild was collapsing, and if he was aware of the implications that the public scrutiny and pressure might only end up with him losing a role that he had worked years to attain. He answered similar questions for much of the past couple of months; he kept it out of the conversation at training. Going by the most oft-consulted metric for a coach’s viability, the players were still playing for him.

The only faint crack that appeared was a swipe at the umpires after Saturday night, but a very large part of me feels that it was his way of sticking up for the club in one of the few remaining ways he could. He certainly wasn’t going to get fined, and he could let AFL HQ knew that the club was watching.

Footy’s a business, sure, but you can’t just leave it at that. It’s a fucking emotional one, whether you like it or not, and whether I like it or not. Those simplistic components co-exist and cross over in uncomfortable ways. Maybe when tears appeared during the press conference – for what people had given up for him – it was that the situation became a whole lot more real. The chatter was something we’d become used to for more than 12 months, but the requirement he felt to stay stoic was now gone. His involvement with the club was now past tense. Some were keen for this event. I certainly didn’t take any joy out of it. His success would have been our own; the optimism of late 2016 was his and our own; the plummet down the ladder may or may not have entirely been his, but it was our own.

***

By chance, my brother Matt was driving around Moorabbin on Monday and decided to swing by the club shop. Maybe some of the players would be out on the track. Instead, on his walk from the car up Linton Street, he chanced upon Richo and Matt Finnis. Matt couldn’t pass up the opportunity. He thinks Richo had done really well in 2019 given the the varying physical and psychological tolls felt by the players.

“Sorry to interrupt lads, but I just wanted to shake this man’s hand and let him know what a great job he’s done this season.”

That ended up in a several-minute chat with two people who, it became apparent, were discussing a landmark event in this club’s history. One of them was 24 hours away from publicly getting the arse end of it; from answering questions about it, specifically how he had not been successful.

Matt’s interaction might have been the last Richo had with a supporter, or a member. I’m not sure. In the footy bubble, Alan Richardson the human is infinitely intertwined with Alan Richardson, and I don’t know how many positive lines he would have heard about his coaching over the past 12 months, nor, given what we walked into, the past six years. I hope he got some affirmation from what Matt said. That the time and effort he had spent – and the pressure he felt – during his time at the club had meant something to St Kilda supporters. On a windy and wintery day in a suburban Melbourne street, away from anyone else and knowing that he’d coached his last game at the club, he still felt and honoured a responsibility to engage with them.

The wind picked up

Round 17, 2019
Geelong Cats 4.4, 5.7, 8.8, 12.12 (84)
St Kilda 2.2, 6.3, 6.7, 8.9 (57)
Crowd: 24,035 at Kardinia Park, Saturday, July 13th at 7.25pm

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We were looking at four in a row for Geelong and St Kilda matches in the final year of a decade producing something bizarre or incredible or wonderful or awful or scarring:

  • Round 7, 1989 – Geelong kicks 35.18.228 to 16.13.109, Gavin Exell kicks eight goals, Geelong’s highest score at the time, and what remains the biggest score we’ve conceded.
  • Round 10, 1999 – Came back in the last quarter at the Cattery to go 7-3 and move into premiership favouritism. This was the last win before the Alves/Watson team collapsed. (Shout-out to Sebastian Hasset for reminding me that I’d missed in the 1998 win in my initial tweet about this.)
  • 2009. Twice. For all of the feel good memories the club and the media have tried producing around the recent 10-year anniversary of the Round 14 match, it’s just a sub-plot to the main story arc, in which Paul Chapman was ultimately proved right. No links required here. We all know it.
  • Bonus round:
    • Round 14, Corio Oval, August 12th, 1899 – The Cats win 16.23.119 to 0.2.2.
    • Sectional Round 3, Corio Oval, September 9th, 1899 – Geelong wins 23.24.162 to 0.1.1, which remains the lowest score in VFL/AFL history, against what at the time was the highest score to date (eclipsing Essendon’s 120, also kicked against the Saints)

What horrible delights awaited us at Kardinia Park on a cold Saturday night? In the 10-year anniversary meeting since the rivalry of the aughts came to a head, we got the absolute opposite. We didn’t even get the thrashing that 1899 nor 1989 teams received, nor for that matter those that went to Kardinia Park in 2002, 2013, and 2014. Rather, we saluted a decade in which we descended into mediocrity, and collapsed in a heap of disengagement and irrelevance with a match that no neutral would have cared for and no Cats nor Saints particularly needs to remember.

***

Another week of the bizarre “Win, and our season is still alive, lose and the coach is sacked”, but this is now moving into the, “Win, and we might keep our coach, lose and the coach is sacked” phase. This week did have something dangerous written over it; Adelaide are clearly capable of dishing out big defeats and we’ll need to deal with them in a few weeks, but top-of-the-ladder Geelong coming off a loss presented an immediate threat. We’re an off day in general away from requiring new coach, let alone an off day against the team on top of the ladder. Maybe we feel like our rage (or whinging) can be enough to move things at senior level. This felt like an ominously quiet week among supporters. For those actively wanting a change of coach this week presented the most likely chance for the footy to do the talking.

Geelong haven’t been great (relatively speaking) after the bye over the past two seasons, and despite all the available empirical data over this season and the past 146 years, I had a sick feeling during the week we would either win or lose a close game. The kind in which you get run over the top in front of a hostile one-sided crowd. That didn’t quite happen. However, we did play like we cared. The players were still responding to the coach. We just don’t have good enough players; perhaps this coach isn’t the right fit for this team. Guys a few years into their careers are going to weird places. Acres had four touches at three-quarter time, we don’t have a genuine midfielder that is an excellent user of the ball; Gresham is still playing a role in which he feels the need to quick the cover off the footy instead rather than using his agility and shorter kicking to open up the game; Membrey is lost; D-Mac was played up forward for some reason; Sinclair is still indifferent.

Bruce yet again played like one of the few guys that look close to a leader on the field. Something isn’t quite working between both he and Membrey. They’ll both benefit from Max King coming in. Otherwise, our best player right now just played his 27th game in a position he actually isn’t a full-timer in, and arguably is perversely our best midfielder. He’s also The Best Player in the AFL Since Round 11. A St Kilda Best and Fairest might yet have Rowan Marshall’s name on it, and I’d wonder how he’d go in the Brownlow (he obviously wouldn’t win it, but given the AFL’s official rankings and his position it would be a fun curio to keep tabs on one of the few St Kilda guys that genuinely impacts the play, and across all parts of the ground).

His bump on Dahlhaus was a rare moment since Round 6 onwards in which we took to it to the opposition. Steele went with him on that that, and Dunstan too, and that annoying/hardarse factor has been a bit of a bellwether. The run of four goals in the second quarter might have given us perverse, fleeting thoughts, immediately weighed down by acknowledgement this team most likely wouldn’t be capable of sustaining it for four quarters.

Not much as actually been said about what happened between the Melbourne and Adelaide games in April. The first few minutes of that Adelaide game may well have been the peak of the season. The crowd wasn’t big, but there was an anticipation in the moments leading up to the first bounce that hadn’t been felt since late 2010, and the feverish pressure in the opening minutes had me thinking that we might actually be a good football team. But as the first quarter unfolded, it was clear that was more in the maniacal style of 2017 and 2018, and it started to come undone too easily. As the second quarter unfolded on Saturday night, maybe we had finally returned to what happened before that. Maybe it was because Lonie was back. Maybe Jack Lonie was our spiritual leader this whole time. You might be able to make a direct correlation between the time he went down with a knee injury in that Adelaide game with our personality disappearing and our season turning to shit. Never mind, we lost and he had five touches.

***

Still, some mongrel was nice as opposed to zero mongrel, and the defensive pressuring was high-energy as well as efficient. There were players around the ball in the right spaces to make sure the ball got moving the other way, but the ball wasn’t used well, or there just wasn’t much ahead, but probably both. It made for a forgettable game in which Geelong couldn’t show off much and we once again farted out a score that provided more of a nuisance than anything else.

Watching on TV is always a very short and sharp experience. No build-up in physically going to the game and being among the crowd and getting a drink. In the lounge room, sometimes it can be hard to really absorb yourself in the game. The team is running out, a quick ad break, nothing changes in the lounge room aside from finishing off the Juanita Peaches delivery, the ball is bounced, quarter time, nothing really changes in the lounge room aside from an M&Ms refill, start of the second quarter, you get the idea. This was the depths of winter. Choosing to stay in on a cold, wet Saturday night to watch a public demonstration and confirmation that Geelong are better than us and can have this four points. We just needed it to be broadcast and to see what it would look like, for transparency.

Geelong weren’t quite 100% and we were on, but all it took to finish this was less than two minutes of a 35-year old injured Gary Ablett. Another three-quarter effort, but we were probably operating at capacity and Geelong could just pull it out when they needed to by choice. The different between this and the last few weeks was that we didn’t lose that outlier quarter by as much, but the numbers were instructive as any. With the season on the line, 14 entries for 0.4 for the third quarter, to Geelong’s nine entries for 3.1.

In a year of low and bizarrely consistent scores, this was a little surprisingly our lowest. After Long kicked his second goal 16 minutes and 44 seconds into the second quarter, we kicked 2.6 to 8.7, and no goals until Acres’ 12 minutes and 15 seconds into the final quarter. Again, much like this season, an isolated block of decent footy covers up a lot of benign kicking down the line and an inability to win contested ball, or trying to play on too fast and kick to not much. Outside of the 10 minutes and 31 seconds in the second quarter during which we kicked four straight, it was 4.9 to 12.12.

Unfortunately couldn’t add to the 11 out of 15 games coming in to this in which we’d scored between 66 and 76 points. Let’s take another look at the board:

13.7 (85)
10.16 (76)
9.12 (66)
10.14 (74)
15.5 (95)
10.8 (68)
10.10 (70)
10.10 (70)
10.11 (71)
9.14 (68)
9.15 (69)
11.14 (80)
8.11 (59)
10.10 (70)
11.6 (72)
8.9 (57)

***

Broadly, this Australian Rules football team just isn’t that good at Australian Rules football. Maybe they’re too young, maybe the injuries did matter. It’s hard to feel overly proud of honourable losses as you’re watching a rebuild fail. The soft draw has turned into a string of games that just don’t matter any more. From here, we’re a minor roadblock to the 2019 aspirations of the Bulldogs, Adelaide, and maybe Freo. We are the soft draw.

The fact that the commentators were talking up how the last time we went into half-time in front at Kardinia Park was in 2004 – also a game that we lost (in a very handsome Heritage Round jumper) – was patronising enough. This came in within a couple of days of AFL.com.au publishing a glowing article about Geelong’s 2009 premiership 22 all still being still involved in the game. On the same day, Ross was coaching his 300th in Tasmania, on the same ground and against the same opposition we went 19-0 ten years ago; when it looked like the next seven weeks was written for us. I was secretly hoping chairing off a coach became a thing for one day, and specifically on Saturday, because the idea of Ross bashfully being chaired off the ground is objectively funny.

I was cleaning my room while listening to Kane and Dermie on Crunch Time on SEN late on Saturday morning to hear them talk about West Coast and Collingwood and they way they play, just to remind myself what talking about good footy teams sounds like, let alone what it looks like. How would you view us from a Geelong perspective? That would have been a “pedestrian” win for a Geelong fan, ticking down to the pointy end of another flag tilt. From a competition perspective? “Plucky” or “brave” if you wanted quickly scan an article the next morning, perhaps, but no neutral would seek to find out any more details about this game. No need to mention it again. How would you feel watching the game at home if it wasn’t the Saints playing? What would you think of the players? Or the game style? Or the club?

***

As far as footy goes, the coach is in charge of a lot of what dictates our emotions through the week and is a representative of the football club and its history and its current journey. We project how we’re feeling onto them, likewise the players. Alan Richardson the coach and public figure is a different entity to Alan Richardson the human. Sometimes that bleeds across how we might be feeling about the club and the team. Watching Richo on the siren was upsetting. Channel 7 cameras were poised for the moment. He looked upset. The players are still playing for him. The team’s effort was up and a lot of things went right. He’s handled himself excellently. But it just hasn’t been enough. He looked like he knew it was over. He looked like he didn’t want it to be. I didn’t want it to be, certainly in that moment. I don’t want it to be, if only for it being an official acknowledgement that this rebuild hasn’t worked (if we needed more than everything that has happened in the past 30 months). There’s still time for a little more thrashing about until it happens, of grabbing at anything that might be able to sedate things momentarily, or maybe stumbling upon something that could save him and this whole era. A way out of this that isn’t taking the jump to a new coach, and all the uncertainties that come with it. What if there was a genuine reason that this hadn’t worked that was out of Richo’s control? What if the injuries did actually matter? What if Paddy and Roberton could make it back? What if Acres and D-Mac and White are just another pre-season away? What if it’s just the goal kicking? What if it’s just a few small things misaligned? We probably won’t ever know.

DMZ

JLT 1, 2019
North Melbourne 4.1, 6.1, 9.7, 11.11 (77)
St Kilda 2.2, 10.4, 11.8, 15.12 (102)
Crowd: 1,596 at Chirnside Park, Saturday, March 2nd at 1.10pm

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I’ve become increasingly wary of the start of the pre-season, let alone the footy season proper. “Footy’s back” isn’t quite true right at this moment, but footy is kind of, sort of back, and after one pre-season game I would still take a year of recess if offered.

The information we have and recent history tell us it’s more likely that this club is back in its usual pit of incompetence, with visions of crushed dreams the closest we have to visions of the promised land that inspires any sort of hope among the beaten-down supporter base. It’s somewhere in between Nick Riewoldt’s “Take the emotional risk to be great” and Robert Browning’s well-worn “A man’s reach should exceed his grasp, Or what’s a heaven for?”, but with more debt and poorer disposal.

I associate the pre-season with tentatively turning on the TV (now Foxtel-via-Mac-into-monitor-or-TV) and being reminded that Huddo and Dwayne Russell and Gerard Healy and Cam Mooney still exist, as they call players’ names I’ve slightly forgotten and in jumpers that may or may not be flagrant marketing exercises.

For those mourning the passing of footy and hating the faux-rugby league code it had been replaced with, the first 15 seconds of the pre-season opener on Thursday night would have been one of the better things you’ve seen in years. Essendon’s clean midfield clearance and Heppell’s perfect hit-up of Joe Daniher leading out from the goal square would have told you footy’s back in a more holistic, nostalgic sense.

But there’s nothing that screams footy’s back like a trip out to Chirnside Park in Werribee in 37-degree heat. The coffee on the way there was good, the air-conditioning in the car held up, and the chatter between Rich and Matt and I wasn’t jaded because we haven’t actually lived the season falling apart yet. Anything could still happen for Parker or Paddy or Billings or Blacres.

***

We got there right on the first bounce. Was I really doing this? Is this my life again? Apparently so, because during the week I was silly enough to take out my membership card and punch in the barcode for the Just-$5-plus-handling-fee ticket as if it was the cream on the wonderful cake that is experiencing the St Kilda Football Club.

There’s a lot to be said for the AFL scheduling games at grounds like this. There’s also a lot (or a lot less?) to be said for the AFL deciding to build a Concrete Dome with a ticketing system that far too heavily favours corporates and rarely encourages crowds of more than 48,000 despite its central location, and when presented with the chance of full ownership and rectifying the situation or bringing some sort of life to the place, turning it into a Disney store. At the very least, this was the chance to get in all the natural light and sunshine we’d could before heading into the entertainment giant’s new Docklands outlet for the winter. Congratulations to the AFL, Marvel and Disney’s multi-millionaire senior executives on the deal.

The luxury of free movement around Chirnside Park naturally meant following Paddy and Matthew Parker from end-to-end all day. It was an absurdly and wonderfully intimate way to watch two AFL teams playing: standing against the fence behind the goals, the small older grandstand at one end, the shorter goalposts putting a lot more pressure on the goal umpires’ judgement, and the players reacting to Matt’s wind-ups over the fence made for a the kind of footy experience that people seem to enjoy, even without the fireworks and Optus Stadium’s RAWK SHOW lighting. But for all the times the AFL and sycophantic journos would talk the community experience up, they’ll take the MAJOR LEAGUE SPORTS and faux-celebrity experience every time when push comes to an actual shove in the back.

Quick question for future traffic-on-the-way-back purposes: Did anyone at AFL House think about checking to see if there may or may not have been any international events on in the area for the very, very specific day of the year they were looking to schedule a match at a ground that due to sponsorship rights is named Avalon Airport Oval?

***

No premierships are won in March (nor are they won early in time-on of a Grand Final). But the St Kilda team I watched yesterday was inherently different to the one I saw play at any time last year. Yes, it’s the JLT, and yes, the AFL has again been successful in finding a sponsor whose name can easily become synonymous with a “Series”. I watched with a sinking feeling last year in the stands at Princes Park a team that looked lost and bored, and lose comfortably to the eventual wooden spooners. The following match against Melbourne was slightly more encouraging, but fuck me, when I think about that Wednesday night I really felt something was up.

Fast forward through torrid 12 months, right up the past week in which it was revealed arguably our best player might be out for the season, and arguably our best leader is slightly injured all the time, and the other guy who is arguably our best player is in a difficult mental space. I hope Jack is able to get through it and have access to any support he needs. This is a human issue, regardless of what club he plays for, and we should show care and empathy to anyone and everyone around us when it comes to this.

The first thing that was apparent in the game style was that there were options ahead of the ball at just about every juncture. How many times last year was the ball kicked to nothing, or to a negated option (often down the line), or were we held up waiting for said non-option? We were an Australian Rules football team that was quite bad at playing Australian Rules.

It took a quarter or two to get warmed up (pun not intended because it was hot as fuck to begin with), but that’s to be expected, and once things got going in the second quarter with some wind assistance that turn into 8.2 to 2.0, including a run of six goals between the 16 and 29-minute marks of the quarter. The ground’s scoreboard was struggling to keep up with the lift in intensity at AFL level, ticking up at two and three-second intervals until the 14.01-mark of the second quarter when it decided to take a breather for a bit.

Let’s put the better movement down to a much better structure and understanding between the players. It wasn’t reliant on guys working overtime, and dare I say it that the Ratten Effect has already arrived (Lade’s influence too perhaps, but that’s less of a hook than anything Ratten or Billy Slater would do).

North had the top eight ball winners outright, and finished with 461 disposals to 338. The purpose and outcome across the ground widely shared. Far more often than we’re used to did players knowingly turn to the middle going forward, and if not, the awareness was heightened and a switch was orchestrated with welcome haste, in contrasted to the long, bored kicks up the line that dominated 2018. In either scenario yesterday, far more often was someone actually in a productive position to receive the ball. There was more speed and intelligence off half-back – having Roberton back and Hind (already our quickest player?) introduced made an instant difference – and having Kent, Membrey, Billings, Newnes and later in the game Paddy providing able options high up and then deeper forward had a lot more purpose behind it.

Fatigue looked like it might have been setting in when North rallied in the third quarter, and the kicks up the line that dominated were back, but I don’t sit in on any team meetings and so there was every chance this was used deliberately to deflate the game a little, rather than out of boredom or confusion. The publicly stated aim to be the hardest running team in the competition held for one hot afternoon. North often looked a little cleaner coming out of traffic but the defensive pressure was enough to meet that, and while first options in close simply weren’t taken at times (right across the ground) Richo went out of his way post-match to say they didn’t want to rely purely on pressure so much. There was some tangible improvement.

***

After nearly ruining Aaron Hall’s knee, Pierce himself was out of the game early with a concussion. Sandy appears to have replaced #feelthezeal full-time with #daretodazzle, and Marshall was ordered to ruck for four quarters at Moorabbin so both big guys could get a full game in the role, and Marshall did very nicely. Pierce’s exit meant Bruce and Callum Wilkie (wtf) had to ruck for most of the day and so we played with a somewhat compromised structure all day, and we’re no nearer to knowing how Bruce fits in with Paddy and Membrey, or how Marshall would, or Battle even, or Carlisle as well as Brown but Carlisle possibly until next decade.

The spotlight is typically on the new guys at this time of year and fuck everyone, Matthew Parker was hot shit. Seven disposals and an equal team-high seven tackles is a severe underrepresentation of what his two goals and overall pressure brought to the team. “X-factor” usually describes what a player can bring to the game itself; Parker’s chasing and tackling and body hits – particularly in the second half – is the kind of stuff that lifts teammates, and is something that pleasingly un-St Kilda. Teammates made sure they got to him when he kicked his first goal, as well as following the chasedown and heavy tackle on Pittard in the final term that ended up with a Membrey goal.

Dean Kent, whose name was literally the most pronounced thing I knew about him, brought a more consistent, workmanlike presence to the forward line, but with the speed and goal sense too. He doesn’t necessarily have the X-factor that Billings, Gresham and Long (and, well, Parker) have, but he offered a quick and slick option up forward.

Hind also brought something not typically associated with St Kilda recently, which was genuine speed and an ability to break the lines coming off half-back. Special mention has to go to Wilkie, who in his first AFL game and at 191cm was asked to ruck for much more of the day then he thought he would in his entire career. Not sure if “Jason Blake” was on the list of the list management team’s needs but in a practice match we had a modern-day echo (plus an excellent high mark to go with it in lieu of Parker’s dropped chance).

***

Easy to get carried away at this time of year, more difficult to keep in mind that those newer and younger guys are playing for their spots. Gresham phoned this one in but he’s probably the only one we have that could do that and no one would particularly care. Billings for once looked like he utilised the pressure on him to perform for good instead of anxiety and brought a physical edge to his game, as well as goal kicking accuracy. Paddy worked hard until the end and spent much of the final term roaming high up the ground and looked at his most comfortable (even in the heat). Lonie was very busy but will have to keep up an incredible workrate to offset his still slight physique.

Gatorade Gamechanger® Tim Membrey dropped a couple of easy marks in the first quarter, replacing Bruce’s role in the forward line neatly after Bruce was moved, and then punched a couple of close set shots at goal wide in the third, but managed to run onto a few in the last quarter. Battle was kept in defence despite Bruce being moved out of the forward half. A leaner Nathan Brown was very impressive quelling Ben Brown and might yet be in for another season of being underrated. The match-up of Bailey Rice for Josh Battle in the intra-club match might not have been the most solid preparation, but Richo suggested Battle would stay there, as well as highlighted Darragh Joyce. I would hope the coaches remember that Josh Battle was one of the most promising things that happened in 2018, specifically when he was playing as a forward.

***

Yes, it’s the JLT Community Series for the players, although that didn’t stop Richo from asking Finnis to address the players following the tough week, and the players sang the song. The post-match interviews on the club site with Parker and Hind might have gone a bit too hard on the “first game” for St Kilda aspect.

It’s the JLT Community Series for supporters, too. The heat seems to prolong the length of the game as we get used to two hours; goals to the opposition in the final quarter set off that familiar feeling that a tight finish might be looming and all you can do is watch; the club is still running with the AFL-directed “updated” version of the club song that no-one asked for and weren’t consulted about; everyone’s perked up in the car trip there, but when combined with the traffic from the airshow on the way back you only hope the next time you’re met with a delay on the way home St Kilda has had a win. The time and effort it takes not just to watch these fairly wealthy guys run around, but to get there and to get back home is all of a sudden very, very real again. We need these days to steel ourselves for another fraught year. Or what’s a pre-season for?

Messrs February

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The intra-club is always an unusual exercise. If your forwards fire that could just highlight a gaping hole in your defence. If one midfield dominates it suggests a lack of depth, and if your defence play well then everyone would blame Paddy. But the weather was nice and I’m a poor student who couldn’t afford to do anything better, so I went anyway. And after AFLX (put it in the bin) what could actually be worse

I parked my car out in the proverbial back paddock (a strange sign that people still support this club) and attempted to cast my most biased intra-club eye. My initial thoughts were that RSEA Park actually resembled an establishment where a professional sporting team might reside, however I feel as though a giant St Kilda shield should be plastered on the exterior to be seen from the playing deck (after listening to the Saints Insider Podcast this might still be on the way).

From inside, the set-up is fresh and clean. One of the large LED screens had a pixel issue but this was still a long way from the stale beer-carpet smell we all once enjoyed. With new people working inside the set-up, Ratten, Lade, Slater and Bassett (and still Lethlean to an extent), you could sense the optimism and the thirst from the fans for a fresh slate.

It was touted as a family fun day, however a few highly audible expletives starting with “f” and ending with “k” from a disgruntled ruckman put that to a quick and fast end. Already more passion shown for the entirety of 2018 (fist pump). The first-half appeared to be a St Kilda team taking on a Zebras team (plus Blake Acres). Billings, Gresham, Steele, Membrey, Hannebery, Steven, Webster, Carlisle and Long all sat out so some polish wasn’t quite there. Armitage didn’t play (for excellent reasons) and I couldn’t remember if he was still an AFL player (following a quick Google search it turns out he is).

Wearing last year’s light green training jumpers, the Zebras team (as we affectionately referred to them) didn’t do your eyes any favours. Trying to make out what number they had on their backs while competing with the sun glare was a tricky exercise, but pre-seasons aren’t meant to be easy or else everybody would be doing them, right?

VERY loud pop-music from 2016 played in between breaks, and this limited the capacity to express any thoughts to your counterparts.

Josh Battle has assumed cult status quickly and the Moorabbin faithful took a further liking to him, gushing over his seamless transition into the back half. He did look natural, however time playing on Bailey Rice probably helped his cause aerially. New recruit Matthew Parker was the other who had fans frothing. He kicked a few goals and immediately assumed “don’t mess with me” status with his tough-guy tatts, as opposed to AFLX winner and Gatorade Gamechanger® Tim Membrey’s skater-guy tatts. We want him to play Round 1.

I’m somewhat surprised (respectfully of course) Ben Dixon maintained his post as goalkicking guru post-2018. The goalkicking was still mediocre, both from the spot and in open play. In his defence I’m not sure how many of the players he is working closely with in his reduced role were actually playing. Good luck to Ben with his endeavours at the club.

Paddy was putting his head in dangerous places as he always does. He sprayed a few kicks around the ground but was fit and lively and found a lot of the footy, and break-out year may be written in the tea-leaves. He got angry in the final quarter; the entries into the forward 50 were sloppy and he was man-handled by Darragh Joyce and received no assistance from the umpires and made sure he had a word with them. Overall, he made a solid impact and looked as comfortable as we’ve seen him (minus the helmet, which does not look comfortable).

Bruce played a typical Bruce game, kicked a FEW goals, jagged a FEW marks but didn’t finish off quite a few of his marks after doing all the hard work. Blake Acres’ cause wasn’t helped by his selection on the Zebras team in the first half as the opposition won the majority of the clearances and controlled the play.

The ruck stocks are lean. Resident LARPer and former Pokémon GO enthusiast Billy Longer didn’t play, so he had a similar impact around the ground to when he does play. Rowan Marshall was at the contest but was a little slow getting rid of the ball and the opposition caught him out a few times. The Prospect strikes me as the 14-year-old kid in juniors who hasn’t fully grown into his body yet, and who has upside if he doesn’t pursue other interests. Lewis Pierce looked ok and showed emotion, while Equal-Tallest Player Ever Sam Alabakis is still learning.

Dean Kent assumed the Mav Weller role incredibly well by playing “okish”, we need to see more of him. We liked Hunter Clarke and we liked Luke Dunstan, Robbie Young had a turn of foot, no certainty to see him debut though.

Overall, an ok day. The biggest plot twist was the players doing run-throughs after the game that they didn’t know were going to happen. Let’s see what happens against actual opposition out at Chirnside Park next weekend.

Called upon

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Just about everything is a PR exercise now. Every social media post (I’m talking about you and me, as well as the St Kilda Football Club), every line in a professional situation, every line in a social situation, and every membership ad (now I’m just talking about the St Kilda Football Club).

The 2019 membership ad (or “campaign”? The “TVC” suffix was never going to see the end of this decade) is one of the better ones the club has produced. Ultimately, it’s PR. They want the club to appear a certain way, and that it’s heading in a certain direction and as it empathises with us and the journey we’ve been on for the past 22 (146) years, so we buy memberships so they have more money. The club has $6 million more to pay back the AFL, and the same amount again to whoever else; they have players to pay exorbitant amounts of money to, likewise a whole lot of coaches, less so a bunch of staff. Most of them want to keep their jobs, and the more money that comes in means they can market the fineprint of the Road to 2018 (which says it was actually the Road to 2020), and then we keep turning up no matter how many times we’ve got guys kicking it forward to empty space and wasting another several years.

They need to pay marketing people to tell them to not just shit on the club song by using a bad cover version, but how about deep into a terrible season we tie in our major sponsors and have a marching band lead out the laughing-stock team while pretending to play a Dare-themed version of the club song? The club also needs to pay marketing people to tell them to play music after goals to enhance the experience of being at a Concrete Dome (which is now a Disney store, so I guess they can save some cash there) because the experience of being in the crowd and watching the Saints isn’t enough. They also need to pay someone to write about how great the crowd noise was, and then to pay the marketing people to tell them to keep the music going for a couple of months, and then to turf the idea later in the season.

The point is: all this shit costs money, and they need some more money from me this season, and they need some more from you.

Well, guess fucking what? Of course I had my membership on the auto-rollover thing. Would I have signed up again even if I didn’t have the money automatically taken out of my account in the four seconds we have left in the year in which we’re able to forget about footy? Of course I would have. I always do. Now let’s dissect some tripe, and I’ll start off with a stupid theory about how the ad was made. I thought about this because this actually was my experience of watching the ad for the first time:

Short version I think the way that this was made is supposed to leave you looking at your own face appearing on the screen after the faces of Long, Burke, Clark, Winmar et al.

Long version This theory assumes that whoever/whichever team of humans made this ad assumed that a lot of people would watch it on Instagram, Facebook or Twitter, whatever; but importantly, they would most probably watch it on their phone. And if you do that holding the phone towards your face as you normally would, as it cycles through the faces of Long/Burke/Clark et al and then Winmar, it quickly fades an almost entirely-black screen at the end that will be showing the reflection of your own face as the narrator says “I will stand with St Kilda / When I am called upon”. Don’t fuck it up.

 The first thing that really stood out in this commercial – and was genuinely surprising – was a very, very brazen acknowledgement of the 2009 and 2010 Grand Finals. Given this ad came in the same week as a media blitz that has included Andrew Bassat’s rightfully and refreshingly harsh comments about the decision to move to Seaford and the player recruitment over recent years (that may well have been forced perhaps subconsciously with a PR element), as well as Richo’s “punch in the face” line about feedback that should have been given to him six months earlier, it suggests a couple of things.

(Before I get to those, Richo’s revelation about having feedback sent to him to open in the US rather than just said to his face quietly completed a full-circle over 20 years. Like the ad, the media blitz has seen the club look to show empathy and contrition, but has ended with the communications between key personnel at the club – namely the coach and captain – being publicly questioned by Tim Watson, who two decades ago was about to start a two-year reign as coach that arguably triggered the entire GT-into-Ross era and the Riewoldt generation.)

OK cool, so the club is publicly acknowledging not just the management mistakes but the lasting effect that the Grand Finals have had on the club and its supporters. It uses the word “landmark” for the Hayes and Goddard moments in 2010, and they were, but really they were in an awful sense. They effectively represented the end of an era that began with the drafting of Riewoldt and Koschitzke with picks 1 and 2 in the 2000 draft, and what wasn’t achieved throughout it.

The acknowledgement itself quietly marks the passing of time and how those times are now a part of our history. It is 10 years since the club was about to embark on the 2009 and 2010 campaigns. They, and the several years that came before it are history. That’s what was written. And as a St Kilda supporter it’s been fucking shithouse living it then and since.

In a curious case of revisionism, the club made us all aware on the socials this week that it had put up a large image of Nick Riewoldt on a wall within the Moorabbin facilities. That in itself isn’t strange – if anything it would be strange if they didn’t – but there were some odd decisions made around exactly what they put up and how they promoted it. The thing is, the photo is of him just after kicking a goal in the third quarter of the 2011 2nd Elimination Final (a screenshot from the Channel 10 coverage of that celebration is at the top of this post – you can watch the goal and the celebration here). While the thick black collar and cuffs of the jumper that year are retained in the image (we had them in 2011 and 2012, and then again in 2016 with a slightly different ISC template), the Centrebet logo has been neatly photoshopped to be the white Jeld-Wen logo worn on the front of the jumper in both 2009 and 2010. I would suggest there are a couple of things at play, namely to remind us of better times (if photoshopping was the only possible course of action in this instance, and not finding an actual photo from 2009 or 2010, they could have photoshopped the black collar and cuffs into white as well as the Jeld-Wen logo, and you would have the 2010 home jumper); and it was also a convenient way to edit out the logo of a betting company.

That the club posted it on the social media channels with Dennis Commetti’s line from the 2009 Preliminary Final, “It’s only fitting” felt a little bit cynical – anyone who makes that connection is actively being led to think that the image is from one of the better moments of the Riewoldt era, rather than a trying moment of a losing Elimination Final that ended an awful come down of a year and one of the most remarkable eras in the club’s history.

Already, the relationship between the supporters and the club is revealed to be something peculiar. Bassat is saying everything right that he possibly could have said in his short time officially at the top. But we’ve just come out of an alienating year season when all the parts that make up going the footy were difficult – barely an attachment to the team or the game they were paying, the song was changed to a bad cover version, and the club itself sapped any genuine atmosphere the fans brought by playing music after goals. We didn’t get hundreds and thousands of dollars a year and media careers out of what the club wasn’t able to achieve since 2000. Indeed, to experience it all, we paid a lot of our money and gave up a lot of our time. And now a supporter base that is rightfully bored, pissed off, anxious and depressed as fuck is being called upon to do it again.